Starting in 2015, Darrin Levine, the Founder of ASDAL started the journey toward building what is now our solution. In 2017, our team of technologists, data scientists, and retail specialists came together to create a better way to help brands grow their relationships with customers on their terms and thrive on Amazon and other marketplaces without all the complexity, cost, and risk. Over the last two years, we’ve been patient, and now we’re determined to do it right, with discipline and integrity. As others rushed to market hyping half-baked solutions, we held back, testing, reviewing, and improving.