We are a technology company on a mission to bring trust and integrity to the online marketplace so D2C (direct to consumer) retailers win with consumers. We are a collective group of data scientists, technologists, and retail experts with years of experience in the digital retail space.
We employ people who are a match for our culture and are ready to grow with the company. It’s a relentlessly fast-moving workplace where people are tested, push their limits, and form strong bonds in the process. It’s not like other workplaces, and the passion you bring is more important than what’s on your resume or your job title.
We focus on what people can achieve, not what it says on their business card. We’re looking for people ready to step up and push through obstacles to accomplish the amazing. You don’t need to be a retail or technology expert to join our team, you just have to want and ambition to get there.
We are a technology company on a mission to bring trust and integrity to the online marketplace so D2C (direct to consumer) retailers win with consumers. We are a collective of data scientists, technologists, and retail experts with years of experience in the digital retail space.
Solve retail management for good on Amazon and beyond by servicing direct to consumer retailers with innovative solutions.
Nothing worthwhile is easy. We push past obstacles with relentless effort. Our success is hard-earned. Our drive is genuine and contagious.
Doing the right thing is not optional. We reject shady practices out of principle. We realize a greater good by bringing our solutions to as many people as possible.
We embrace a growth mindset inside and out. We continually learn, adapt, and expand our circle of knowledge. We fuel our clients’ success and speed the growth of the digital marketplace.
We’re in this together. We work like a family, sharing our successes and doing what’s best for the team, not just ourselves. We build lasting relationships that provide long-term value.
We see further and solve deeper. We focus on the essential problems holding clients back, delivering what’s most needed without extra bells, whistles, and incremental costs. Our choices are grounded in the best insight, not hunches.
We believe a better future is possible if we dare to dream it. We are optimists who look for the good in people and in life. In a messy world, we refuse to compromise on what’s important and keep pushing toward a more perfect future.
In this business, we will never run out of fascinating and worthy problems to solve. Never been done? Is there a better way to do it? That gives us an idea.
We build things that blow away people’s expectations and change how they work without hurting a retailer's bank. It goes without saying that we love competition of types as it ensures we remain innovative and strategic.
97% good won’t cut it. We sweat every detail to make it brilliant and perfect. So once it’s unleashed, nothing can stop it.
Our Founder’s Story
Our founder, Darrin, was born to a family that was not rich nor educated. His father left several months before his birth and his family was exposed to severe crime and drugs. Darrin only lived with his mother and siblings for a few months in Chicago, IL, before being transferred to an orphanage.
Darrin spent the first 7 years of his life as an orphan, before being adopted by his two loving parents Sandra & Belle. “It was not the easiest transition in the world because at that age I was just figuring out the little things about this world like which bike to pick and dreaming about who I wanted to be”.
Later at the age of 9, Darrin began to work as a local paperboy in his community. With this, Darrin gained his first lesson toward entrepreneurship and never looked back. In his preteen and teenage days, he enjoyed building websites, visualizing data reports, marketing for small businesses, and playing baseball.
Prior to college, Darrin was not sure what area of study would be best and spent some time traveling to places like Israel and parts of the US before accepting a scholarship to play baseball. “During my gap year, I was very close to joining the military but baseball was a fun alternative”.
The idea of ASDAL sparked in 2015 while Darrin studied business management and data science at Western College. He was a campus ambassador, a student senate representative, and captain of the baseball team.
One uneventful day while working on his eCommerce class project, he was introduced to the concept that would shape his future. The project encompassed explaining how online retail best practices and tactics could be used to increase offline retail sales. “We are going to review the future to try and help the past? No. that made no sense to me”. At the time, Darrin was not sure how to complete the project in full, because he discovered that there was a significant disconnect between online retail and offline retail management.
After identifying the problem that ASDAL now aspires to solve, Darrin began working alongside other areas of eCommerce and retail analytics where he gained an in-depth knowledge of the retail
marketplace. Prior to launching ASDAL, he and a team of 6 heavily sold products on Amazon and other marketplaces. In 7 months, Darrin and his team launched an assortment of products that resulted in 6.3 million gross sales and roughly 3 million in net sales. In 2017, after leaving his last startup, ASDAL was incorporated.
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